After 4 years of steady growth in European territories and nearby markets, LifestyleGarden® exhibited at the Las Vegas Summer Market for the first time last month. The trade show was the ideal opportunity to showcase the exciting new range and unique selling points of the brand to a new market.
With the brand having experienced rapid growth on the other side of the ocean, the time is right for LifestyleGarden® in North America. The odds looked stacked in its favour during the show in Vegas, following a hugely positive response to the 300m2 area of display in ScanCom’s 1700m2 show room, which displayed the full diversity and quality of the current collection.
The broad scope and variety of the range, coupled with the guaranteed quality and scale of ScanCom’s production, was identified by many visitors as being unique to the industry. The ability to combine a wide range of items in one container direct from a manufacturer of ScanCom’s size and quality is truly unique to the industry and we know how attractive that is to customers. We have got all bases covered in that respect.
The Martinique and Aruba families received a lot of attention thanks to their timeless design and fully woven finish. The Martinique is ideal for larger, open spaces and a more traditional look; whereas the Aruba consists of compact and contemporary pieces, with the casual dining sets and height adjustable tables receiving a lot of positive feedback. The aluminium ranges, Solana and Portals, were popular thanks to the fusion of sophisticated Scandinavian design and premium outdoor materials, representing excellent value for money.
Despite the brand concept of LifestyleGarden® being new to the US market, there was a real sense of interest in the range. The mix and match concept was particularly popular- allowing ranges to be tailored to customer needs from the larger collection and then combined in a single container. With up to 100 items to choose from, it is a key selling point for independent retailers with a small number of stores across different states, due to the ability to create a customised selection to meet their requirements.
That part of the retail industry is an excellent fit with the LifestyleGarden® vision and we are looking forward to developing partnerships with those customers in order to grow the brand in the USA in the coming seasons. The future of LifestyleGarden® in the US is more than simply an American dream – we’re doing all we can to create it.