Whether it’s staycationing or just wanting to spend quality time with friends and family this summer, there is no doubt that sales of garden furniture will continue to flourish. LifestyleGarden® is taking significant steps to ensure that retailers can maximise this sales potential, including a complete revamp of its showroom to help fill the void left by the cancellation of several trade exhibitions.
Paul Cohen, Sales Director at LifestyleGarden®, said: “Exhibitions have a really important role to play for both suppliers and retailers, from showcasing new product introductions, to networking to form or strengthen professional relationships. The cancellation of such events has meant that these annual touchpoints have been removed and as such we have been forced to look at other ways to communicate with our customers.
“Our showroom has always proven to be a vital sales tool, but the current climate is making it more important than ever. As such, we have taken steps to totally revamp it, to ensure that it not only meets the COVID-Secure guidelines, but that it also provides a useful and long-lasting sales showcase.”
Open to new and existing customers, access to the redesigned showrooms spread over two floors will be strictly by appointment only from July 14th, supported by a dedicated member of the sales team to help talk buyers through all the product USPs and the incredible stories that shape the LifestyleGarden® ranges. From recycled chairs that are helping to remove deadly plastic from the world’s oceans, to new material innovation that is setting a new standard for sustainability, the ranges on offer will provide retailers with an exciting and unique opportunity, one which will demonstrate to their own customers their desire to support brands that are driven to protect the long-term future of our planet.
Showcasing new product ranges ahead of the 2021 season will continue to take centre stage including most notably an expansion of the DuraOcean® range. Made from recycled ocean plastic waste, this industry-first scooped the SOLEX Best New Product award in 2019 and has since garnered legions of fans thanks to its sleek design which does not compromise on its mission to protect the future of marine life. To date, DuraOcean® ranges have helped to remove over 150,000kgs of plastic debris from the oceans.
There will also be new introductions to the modular Portals and Panama collections, including design updates that make both ranges even more suitable for contemporary living.
For those retailers who aren’t yet ready to make the journey to LifestyleGarden®’s showroom they need not worry, as the company has confirmed that it will also be available for online meetings combined with dedicated video guided tours of the facilities and product profiles. In all cases these can be arranged directly with your Account Manager or directly with [email protected] - however interested parties are advised to secure their meeting quickly as availability is filling up fast.
Paul Cohen, Sales Director at LifestyleGarden®, added: “There is no doubt that lockdown has helped to reignite people’s love for outdoor entertaining, and as these measures continue to ease this will become even more apparent as we begin to welcome friends and family back into our garden spaces. From bistro sets to large-scale furniture sets that allow for comfortable social distancing, garden furniture will feature front and centre within many a reunion story and we want to help our garden centre customers to offer the best possible collections both during this season and long into 2021.”
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