As the summer trade fair season begins, ScanCom UK is excited to announce that the new and dynamic LifestyleGarden® 2019 collection will be showcased at this year’s SOLEX trade fair, which takes place from 10th to 12th July at the National Exhibition Centre (NEC) in Birmingham, England. The annual SOLEX (Summer and Outdoor Living Exhibition) trade fair is organised by LOFA (Leisure and Furniture Association) for its members and has grown to become the UK’s major trade fair for the industry, with almost all major retailers, garden centres and department stores in attendance.
This year SOLEX will be in its eleventh year and aims to be the biggest and best exhibition yet, building on the huge success of last year which saw record numbers of exhibitors and visitors to the fair. Returning to SOLEX will bring back some happy memories for the ScanCom UK team who at last year’s event won the Bronze Award in the Garden Trade News ‘Supplier of the Year’ category. The LifestyleGarden® stand has seen a considerable increase in visitors over the 4-year period since the brand was brought to the UK market and the aim for this year is to continue the trend and build on the success of last year.
Sales Director of ScanCom UK Paul Cohen explains the benefits of SOLEX:” We were delighted with the award and recognition of the hard work put in by the team at last year’s event. Since that time the LifestyleGarden® brand has continued to grow, with its profile being raised both in the UK and further afield. This year we are looking to build on those strong foundations and push the brand even more and really highlight our unique position among the exhibitors at SOLEX.
“As one of the few manufacturers at the show, with the additional, unique ability to combine products from all ranges into mixed containers, we are able to offer a service that no other companies are able to and this has resulted in strong sales to independent retailers and garden centres in the UK market. Planning and preparation with existing customers in advance of SOLEX means that we have more time to dedicate to new customers at the exhibition and that will be vital in establishing new accounts.
“Also, the fact that LifestyleGarden® has a dedicated showroom space in Palma de Mallorca means that leads and potential accounts from European markets can be followed up in a short amount of time with ease. After making initial contact at SOLEX, customers can visit Mallorca quickly and easily to gain a fuller understanding of LifestyleGarden® as a brand and ScanCom as a manufacturer. Once they have visited the spectacular showroom and had a chance to meet the design team and discuss their particular requirements, the collaborative process really begins, allowing us to create customised ranges that meet the various needs of our customers.”
Come and visit Paul and the LifestyleGarden® team at SOLEX - we’ll be on stand 605 in Hall 5 between:
- 9am and 5.30pm on Tuesday 10th and Wednesday 11th July
- 9am and 5pm on Thursday 12th July
If you want to find out more about LifestyleGarden and our premium-quality outdoor furniture, please visit us at www.lifestylegarden.com and follow us on Facebook and Instagram.