Successful Garden Press Event for LifestyleGarden® as DuraOcean® impresses the media
The Garden Press Event proved to be the ultimate launch platform for LifestyleGarden® earlier this month as it showcased the groundbreaking DuraOcean® - made from recycled ocean plastic waste - to the consumer media for the first time.
Editors, writers, freelancers and influencers from the garden and home sector were introduced to the DuraOcean® chair at the annual event that took place at the Business Design Centre, London in March 2020. The LifestyleGarden® team met with journalists from core gardening titles, national and regional media, as well as bloggers and vloggers, who were all incredibly impressed with the unique and sustainable concept of turning salvaged fishing nets and plastic marine debris from the oceans into stylish garden furniture.
After wowing the trade last year and winning the Best New Product award at SOLEX 2019, DuraOcean® was also entered into the Garden Press Event’s New Product Showcase and received positive feedback from the show’s visitors and the judging panel alike.The innovative new DuraOcean® has utilised waste such as recycled fishing nets, ropes and waste to create the world's first commercially available chair made with 100% recycled plastic recovered from the sea beds. The legs are made from hard-wearing FSC® Brazilian Eucalyptus wood, meaning the entire chair can be disassembled and recycled once again at the end of its lifecycle.
Paul Cohen, Sales Director at LifestyleGarden®said: “We were delighted to officially unveil DuraOcean® to the media who attended the show. There seemed to be great interest in the story behind the chair and its environmental credentials, and it was great to have the opportunity to explain more about the concept and the ongoing vision of DuraOcean® with such an engaged and influential audience. We also spoke to attendees about our exclusive partnership with the Eden Project, as well as hot topics such as sustainability in the home and garden. It was invaluable to receive such positive feedback, and this helped to further confirm that our company ethos of ‘Doing Business the Right Way’ is on point and the message is heading in the right direction.”